Lego of my money!

Here is a classic example of a major change in tastes/preferences a component of the demand curve. Lego's profits have soared since David Beckham admitted that he was building Lego's Taj Mahal. Free celebrity endorsement=huge jump in demand (shifting the curve up and to the right) increasing sales 663% and profits 63%. That's good news for Lego. Do you have your Taj Mahal Lego set?

http://finance.yahoo.com/career-work/article/110447/6-companies-thriving-in-the-recession