Wednesday, September 1, 2010

Lego of my money!

Here is a classic example of a major change in tastes/preferences a component of the demand curve. Lego's profits have soared since David Beckham admitted that he was building Lego's Taj Mahal. Free celebrity endorsement=huge jump in demand (shifting the curve up and to the right) increasing sales 663% and profits 63%. That's good news for Lego. Do you have your Taj Mahal Lego set?

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